The next chapter continues with a new wave. Designed exclusively for online release, the latest collection introduces a more mature approach to streetwear combining refined design, premium details, and effortless versatility.
Travelling across LA we tapped in with communities to capture our unreleased drop, whilst putting a spotlight on individuals whose stories resonate with Hoodrich.
8 Locations, 8 stories, routed in ambition, culture and aspiration.
PROUD BUT NEVER SATISFIED.
NEW WAVE - DROP 2
New web exclusive collection available now.
HOLLYWOOD HEIGHTS
Link up with Suki and Ackrite in Hollywood Hills.
SHORELINE
It’s swimwear weather somewhere.
THE COOKOUT
Small circle, it’s a chosen few. Hood BBQ with our LA family.
M1LLIONZ ACAPELLA
We linked back up with M1llionz at the LA river for a bespoke acapella freestyle.
A FIGHT FOR FREEDOM
How fighting changed Alex Barreto’s life for the better and his From Nothing To Something journey.
NO FIXED ADDRESS
Keeping it moving, never standing still. Web exclusive pieces now live.
SALON STORIES
The Beauty Salon. A safe space representing unity and culture.
EL VIEJO
Tapped in with Punch to hear his story and speak about the Lowrider community.
This new drop represents a shift in mindset, style, and ambition.
@HOODRICHUK
AS SEEN ON INSTAGRAM
